Nowadays, there are many people running online stores. However, very few are actually making a profit from their ventures. Here are some of the reasons why people might not be buying products from your online store.
1. Poor design
When it comes to ecommerce, first impressions really matter. Visitors will make judgments about your site within seconds of landing on your pages. Therefore, you need to invest in a professional and catchy design for your site. Nowadays, there is no excuse for having an unappealing site. You can use website building solutions such as MotoCMS website templates to create an attractive online store in a matter of minutes. However, make sure you don’t end up with a generic look. Take time to brand your site with a unique tagline, logo and colors. This will make you stand out from the competition. Besides aesthetic considerations, you should also consider the functionality of the site. Use simple navigation which will enable visitors to find what they are looking for quickly.
2. Lack of traffic
You cannot make any sales if people are not visiting your site. This is why it is important to optimize the pages of your site for search engines. Be sure to include popular and relevant keyword terms which will make it easy for web users to find you. Interacting with people through social media is another great way of driving traffic to your ecommerce store. You could also create awareness through offline media such as flyers and business cards.
3. Confusing shopping cart options
Some ecommerce sites show one product price at the beginning of the checkout process, and a different figure at the end. When shoppers experience such arbitrary increases in price, they are likely to get confused or feel deceived. As a result, they might end up abandoning the shopping cart altogether. Therefore, it is very important to make things clear from the onset. Make sure the shipping fee is included in the price at the beginning of the checkout process. However, if you opt to offer free shipping, ensure that your prices are adjusted accordingly.
4. Poorly written product descriptions
The quality of your product descriptions will have a significant effect on the success of your ecommerce store. This is why it is important to take time to write elaborate, unique and up to date descriptions for your products. Make sure your descriptions are accompanied by large and high-resolution product photos. This will enable you to retain the attention of your prospects and compel them to make a buying decision.
5. Absence of trust
You are not likely to make any sales if customers cannot trust you. One of the best ways of building trust is by sharing product reviews and testimonials from some of your satisfied customers. It is also important to assure customers of their safety while using your site. Displaying trust marks such as BBB and SSL certificates will make it easier for prospects to surrender their payment details. You can also build trust by providing clear details of your policies regarding privacy, as well as warranty and refund.