Key points of Youtube use in Search Engine Optimisation

Search Engine Optimization training (SEO) is a way of improving the ranking of your website in the list returned by search engines when someone performs a search related to your business’s area of operation. The higher the ranking, the nearer your website appears to the top of the first page of results.

SEO is designed to bring your website closer to your customers and potential customers. In the same way as SEO can be used to highlight your website, there are some suggestions here for using SEO skills to improve the ranking of your videos in YouTube searches. Wouldn’t it be great if your videos were always high up in search results!



Use geotagging

If you want consumers near to your business address to find you, you ought to geotag your video to associate it with the physical geo-coordinates of your business’s location. To do this, go into Advanced settings for the video within the Video Manager. YouTube makes it simple by providing a search field: enter your address location here, and click Search. The location is presented on a pop-up map where you can refine the location by dragging the pinpoint marker to a better position. Once saved, YouTube converts the location data into longitude and latitude coordinates for storage with the video’s data.

Youtube SEO

If a viewer is reminded of this during the video’s audio or by a closing caption, he or she can look up the video’s information and see your location.

Include contact details

Include your business name, address and phone number towards the end of the video. You might include your website URL as well. Text within videos can be read out of the data by Google’s interpretation algorithms, using optical character recognition.

Stating your business name, address and phone in the video’s audio is also worthwhile. Text transcripts are now automatically generated on YouTube, if the video contains recognizable speech.

Use the description

Include your business address, location and phone number in the description text. The description field in YouTube is actually very generous in length, so while your initial sentences should accurately describe what the video is about, you should include a later section that provides a short biography about your company (and reasons why consumers want to choose you instead of the competition).

Include a link to your business website at the beginning of the video description as well. This will help with automatic Google/YouTube linking.

Tag your video

Enter your business category and location as tags on the video. The keyword tags have long been a secret for YouTube optimization, so add in plenty of relevant meaningful tags for each video. Tags can be multi-word phrases as well as single word terms – just ensure that a phrase is wrapped in “quotation marks”.

Embed the video

Embed the video in your website page and/or your blog. Increasing the number of embeds helps to highlight the popularity of videos. It is best NOT to host the video on your own website but to link to the YouTube version. The ranking factors and integration of YouTube as a Google business provides many benefits and you don’t want to miss out on these.

Promote Your Video


Promote the video via social media, particularly Twitter, Facebook, Tumblr, and Google+. If you can connect to the video through all the channels where you’re already promoting your business, potential customers will come across it and see it. All these views can add up to help increase your video’s popularity and subsequent rankings in YouTube and Google searches.

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